Thursday, August 30, 2007

Earthy Goods and WWF, India




WWF India is proposing to promote alternative conservation-based livelihoods for local communites in two villages - Thembang and Zimethang located in:

1. Chander-Thungri area of West Kameng district of Arunachal Pradesh under Dirang CD Block. The area is traditionally owned by Thembang Village.
2. Nyamjang Chu Valley Tawang district of Arunachal Pradesh. The area is part of Zimithang CD Block and the customary right over the area is with Zimethang village.

The communities residing in these villages have traditionally been carrying out various livelihood activities. In year 2003, WWF- India introduced organic farming and cultivation of fodder as two activities for complementing community incomes.

In order to find out the viability of these options in long term as well as to explore other livelihood options, the services of “Earthy Goods” was used to carry out a feasibility study of setting up a community based enterprise.

The study conducted by “Earthy Goods” led to some interesting observations: Both these villages still have the traditional Barter system existing, which is very rare to find. Though surrounded by forest, the villagers refrain from hunting, fishing and even extraction of milk from the cows, in some cases. There is a great sense of belongingness for the forest which has led to conservation efforts. Both these areas are a perfect example of how Common Property Resource Management is practiced.

In the study conducted by Earthy Goods, the feasibility of setting up several livelihood enterprises was carried out based on the Human, natural, physical, social and financial capital available in the area. Some of the livelihood ventures that came out to be a possible alternative to generate income for the people were handmade aggarbatti, handmade paper, vegetable cultivation and fruit processing unit.
Deepak

Tuesday, August 28, 2007

The Great Himalayan Sale


“To succeed... you need to find something to hold on to, something to motivate you, something to inspire you.”

Last week, Earthy Goods organized a sales promotion event at the ICICI Bank Towers, New Delhi which was called " The great Himalayan Sale”.

It was not just another run of the mill sales promotion activity. It was different--- every sales that took place through that and which will be taking place as a result of this, will have a positive trickle down effect on the producers located in the remotest parts of the country. With more revenue being generated the producers will be better off both financially and socially.

The one day long event at the bank was a huge success and gathered a huge footfall. The event was used to promote the products of the existing partners of “Earthy Goods” and to increase awareness amongst the consumers about these products. From Jams and marmalades to Soaps and scrubs, it was all there. The event was also used to launch the “Breakfast cereals” the latest offering by the team.
This sales promotion event was followed by a similar event in one of the residential pockets of Gurgaon which again met with huge success.
Deepak

Monday, August 20, 2007

Organic food Business sprouts


The business of Organic food is spreading fast with more and more people going for healthy lifestyle and nutrition rich food.


Check out this interesting article:


Organic food business sprouts; Deli.in targets 25 branches